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While new social media platforms seem to pop up all the time, Facebook remains a tried-and-true platform for real estate agents to grow their business in a variety of ways. Joining and engaging with groups of fellow Realtors on Facebook should be a key tool in every agent’s toolbox. Why? You can network and build community with other agents worldwide, keep up-to-date on the latest industry trends, stay motivated when you’re feeling discouraged, learn directly from some of the top real estate leaders, and even potentially find new clients!
Here are our top 15 Facebook groups for real estate agents that we’d recommend checking out, plus a few suggestions for other types of Facebook groups to search for.
1. Lab Coat Agents
One of the first and largest real estate Facebook groups, Lab Coat Agents was founded by top agents and real estate trainers Tristan Ahumada and Nick Baldwin 10 years ago. It’s a very active group with over 165,000 members and dozens of daily posts. The content ranges from inspirational/motivational posts to questions asked by members. LCA’s tagline is “exploring the science of real estate,” and you’ll find plenty of advice about technology here. It’s one of the more entertaining groups, as well.
2. Canva Made Easy For Real Estate
“Just use Canva!” is probably the most cliche real estate marketing advice of the decade. Sure, Canva is “easy” but even easy software can have a steep learning curve if you’re not a tech geek. The Canva Made Easy For Real Estate group is an ideal place to learn how to use Canva, share templates and discover new ways to improve your marketing materials. Many Realtors are using Canva to cut their marketing budgets in half.
Other Facebook groups to explore
Here are some other types of Facebook groups you should seek out and explore to meet new clients, uncover hidden properties coming to market in your area, or network within your brokerage or brokerage brand.
Remember to visit the Facebook groups you join to get the most value out of them. Comment on other people’s posts if you can answer a question helpfully and post your own questions and success stories to inspire others. Think of them as the communities they are, full of agents just like you trying to do more business and help more people!
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