Artificial intelligence is set to disrupt the real estate industry, according to industry leaders who emphasized the importance of harnessing this technology.
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While technology has been changing the real estate landscape for years, CEO Malte Kramer believes that artificial intelligence will have an unprecedented impact on the industry.
“AI is here to stay,” Kramer stated, highlighting its ability to enhance efficiency across the entire value chain. He stressed that AI tools can streamline tasks and content creation, ultimately saving time and effort for industry professionals.
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Kramer, founder of Luxury Presence, shared insights on AI tools during his appearance at Inman Luxury Connect, emphasizing the importance of integrating AI into real estate operations. He advised attendees to designate individuals within their organizations who are well-versed in AI to stay informed and drive innovation.
From left to right, moderator Holly Meyer Lucas, Malte Kramer and Kevin Van Eck at Inman Luxury Connect Monday. Credit: AJ Canaria Creative Services
Kevin Van Eck, president of affiliate strategy at Christie’s International Real Estate, echoed Kramer’s sentiments on the future of AI in real estate, acknowledging the funding and innovation driving its growth. Despite potential resistance to AI implementation, Van Eck encouraged industry leaders to persevere, emphasizing the benefits it can offer agents.
Van Eck concluded that AI will only improve over time, and those who embrace and master its use will gain a competitive edge in the industry.
“You’re not going to be replaced by AI,” Van Eck reassured. “You’re going to be replaced by others who know how to use it.”
Email Jim Dalrymple II