The American Real Estate Association (AREA) is launching its membership program as an alternative to NAR, timed strategically to address current industry challenges. The association aims to redefine the future of residential real estate business amidst dissatisfaction with the status quo.
AREA offers two membership tiers: a basic tier for $20, valid through 2025 with discounts on events, and a founding membership for $1,500 covering 10 years of membership dues and exclusive benefits. The launch of the membership program coincides with the deadline for new NAR rules resulting from antitrust litigation.
Founders Jason Haber and Mauricio Umansky announced AREA in January, aiming to fill a void in the industry and address frustrations with the status quo. The association has assembled a diverse advisory board and focused on lobbying and infrastructure to run the organization effectively.
While some view AREA as a challenge to NAR, Haber emphasizes that they are not rooting for NAR’s demise and see potential for collaboration in the future. The goal is to improve industry messaging and provide an alternative for real estate professionals looking for new leadership.
“We believe that this is not a situation where one party takes all the winnings.”
Please contact Jim Dalrymple II for further information.