RealTrending Podcast: Interview with Luis Carrion, CEO of Berkshire Hathaway HomeServices California Properties
During a recent episode of the RealTrending podcast, host Tracey Velt sat down for an intriguing discussion with Luis Carrion, the CEO and chairman of Berkshire Hathaway HomeServices California Properties. Carrion was recently recognized as a 2024 RealTrends GameChanger due to his company’s impressive five-year growth rate in transaction sides.
In addition to leading the firm’s office sales and investment advisory group, Carrion brings a wealth of experience in commercial real estate development and management. He acquired Berkshire Hathaway HomeServices California Properties two years ago after serving as the CEO of Coldwell Banker Alliance Realty in California.
The conversation delves into Carrion’s growth plans for Berkshire Hathaway HomeServices, the challenges he faced when taking over as CEO, and the valuable lessons he has learned along the way.
When asked about his decision to restructure the brokerage, Carrion explains that his goal was to unify the company towards a common objective of providing exceptional customer service. He emphasizes the importance of aligning all agents, managers, and marketers to ensure a seamless experience for homebuyers.
As part of his strategy, Carrion expanded the team with additional agents, managers, and talent to enhance the firm’s capabilities. He offers direct support to team members and encourages open communication to address any needs or concerns.
One of the key challenges Carrion faced was earning the trust and confidence of his new staff, who were initially skeptical of his sales experience. Through his hands-on approach and dedication to improving compliance efforts, Carrion was able to overcome these obstacles and drive positive change within the company.
Looking ahead, Carrion is focused on growing Berkshire Hathaway HomeServices through mergers and acquisitions, daily sales operations, and recruiting new agents and professionals to sustain momentum.