During the recent National Association for Hispanic Real Estate Professionals (NAHREP) L’Atitude conference on Friday, an AI expert presented AI use cases for agents utilizing advanced tech tools that have significantly improved in the past year — and even in the last few days. As someone who has interviewed AI experts, helped organize our AI Summit, participated in FHFA’s TechSprint focused on AI, and stayed updated on AI developments daily, I was truly impressed by the presentation.
The speaker was Ron O’Neil, the owner and CEO of AI Intelligent Solutions and a beta tester of ChatGPT since 2020. With experience in both AI and real estate, having managed operations in 10 real estate offices for over eight years, O’Neil showcased AI use cases that agents may already be familiar with but stressed the importance of staying current with the latest advancements.
Some of the AI use cases highlighted include:
AI as a social media expert
The AI capabilities have significantly evolved from last year, now being able to generate captions, emojis, hashtags, and images from a single prompt. Just in the past 72 hours, there has been a major improvement in spelling accuracy. This enhancement allows agents to create comprehensive social campaigns tailored to their audience, objectives, and brand tone.
AI avatars
Modern avatars are incredibly realistic, far beyond the early chatbots or cartoon characters. These avatars can be customized with various settings and clothing options, appearing almost indistinguishable from real people. Companies like HeyGen enable users to create professional video voiceovers simply by typing in text or instructing the AI to act as a real estate agent, generating scripts and videos effortlessly.
AI promotional videos
Tools like SORA by OpenAI and Invideo AI can now produce full-length promotional videos with captions, voiceovers, and b-roll footage in a matter of seconds. This capability has become more accessible and cost-effective, revolutionizing the video creation process.
AI song generator for property listings
AI song generators can now transform property listings into catchy tunes, with over 1,200 genres of music to choose from. This innovative use case was well-received by agents attending the conference.
AI translator — but on steroids
This advanced AI application enhances all the aforementioned use cases by translating content into 120 different languages with accurate inflections, accents, and visual cues. The technology continues to improve, offering a seamless multilingual experience across various media formats.
Related