Realtor.com recently launched a new map-based search experience that utilizes color-coded map layers to assist homebuyers in finding their ideal home based on preferred features and market trends.
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Realtor.com has enhanced its map-based home search feature with dynamic map layers, allowing buyers to visualize key market data in their desired neighborhoods. With 11 map layers to explore, including home estimates, lot size, market hotness, and more, buyers can make informed decisions easily.
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Mausam Bhatt | Credit: LinkedIn
Realtor.com’s Chief Product and Technology Officer, Mausam Bhatt, highlighted the significance of dynamic map layers in revolutionizing online home searches, providing a visual and efficient way for buyers to find their dream home.
By switching their home search view from list to map, buyers can access dynamic map layers on both desktop and mobile devices. These layers offer color-coded data visualization options that adjust as buyers zoom in or out, offering valuable insights into listings and market trends.
Bhatt emphasized that dynamic map layers save buyers time by simplifying the search process and providing instant answers to their queries. This innovation aims to streamline the home-buying experience and empower buyers with key information at a glance.
Realtor.com is already exploring ways to enhance the map’s capabilities, including climate risk and predictive market trend layers, to offer buyers comprehensive insights for making informed decisions.
Furthermore, Bhatt envisions utilizing artificial intelligence to personalize the maps experience for each visitor, catering to individual preferences and interactions to create a more tailored and engaging platform.
Creating an exceptional experience for consumers is our goal.
Please contact Marian McPherson for more information.