Century 21 Real Estate and The Institute for Luxury Home Marketing have joined forces to launch a new collaboration, starting with their first jointly branded quarterly luxury market report. Century 21 agents will now have access to The Institute’s member benefits.
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Century 21 Real Estate and The Institute for Luxury Home Marketing have announced a new partnership, launching their first jointly branded quarterly luxury market report. With this collaboration, Century 21 agents will gain access to The Institute’s member benefits, including luxury courses, local market reports, wealth insights, and marketing tools.
According to Tori Keichinger, the vice president and head of marketing for Century 21 Real Estate, understanding the evolving trends in luxury real estate is crucial for agents to guide clients in making informed decisions. The partnership with The Institute for Luxury Home Marketing will help Century 21 agents expand their businesses into the luxury sector successfully.
As part of the collaboration, Century 21 and The Institute will co-host live-streamed courses led by top luxury agents Sarah Gunnip and Laura Heigl. The joint luxury market report, previously released by The Institute each quarter, will now be co-released by the two companies for at least the rest of the year.
Diana Weir, head of The Institute for Luxury Home Marketing, expressed excitement about the partnership with Century 21, highlighting the benefits it will bring to affiliated agents in terms of data, courses, and tools.
Q1 luxury market highlights
The first quarter of 2025 showed positive momentum in the luxury real estate market, with growing sales and inventory rates. Luxury single-family home inventory increased by 26.3%, while luxury condos and townhouses saw a 27.3% increase year over year. The median price threshold for luxury homes was $900,000 for single-family homes and $700,000 for attached homes.
Sales of luxury properties also increased, with a 9.4% growth in single-family homes and a 2.4% growth in condos and townhomes. The report noted that luxury buyers are making decisions based on lifestyle choices, with millennials and Gen X buyers making up a larger share compared to previous years.
Despite factors like interest rates and geopolitical movements, the luxury market is expected to remain relatively stable, with high-net-worth individuals viewing real estate as a core component of their portfolio.
Read the full Q1 2025 Luxury Market Report here.
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