Trainer Rachael Hite discusses the latest viral TikTok trend and provides advice on whether real estate agents should participate.
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Have you noticed the “demure” trend taking over social media lately? Everyone seems to be embodying a low-key, cool, collected, and stylishly modest persona while talking about being “very demure,” “very mindful,” “very cutesy.”
This trend has been embraced by celebrities like RuPaul, Jennifer Lopez, Lance Bass, and even Vice President Kamala Harris and Merriam-Webster.
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For real estate agents looking to engage with their audience in a fun and meaningful way, understanding and incorporating TikTok trends can be beneficial. Let’s explore what micro-trends are, how this trend originated, and the guidelines for deciding if it’s worth integrating into your marketing strategy.
Background and context
A micro-trend typically involves a beauty or fashion-related concept gaining traction on social media quickly and then fading away just as fast, making way for the next trend. The “demure” trend started with trans TikTok influencer Jools Lebron creating videos about staying “demure” and professional in the workplace.
@joolieannie #fyp #demure @OAKCHA @Paul | Fragrance Influencer ♬ original sound – Jools Lebron
Lebron humorously emphasizes the need to adjust one’s behavior and appearance to blend in and avoid drawing unnecessary attention.
It’s important to consider the context in which the trend originated. Lebron created this trend as a tribute to internet dolls in the trans community who face social and political challenges.
This trend promotes being reserved, modest, and serious to show professionalism and organization.
Define it: Demure, an adjective that means reserved, modest, or serious.
Real estate agents are now using this trend to describe their businesses and call out unprepared agents who create chaos in transactions.
Fail-safe system for evaluating trends
When considering a trend, it’s essential to weigh the pros and cons of aligning with it. Here are three golden rules to follow when assessing trends:
- Research and understand the trend to ensure you grasp the context.
- Evaluate how the trend aligns with your brand’s mission. Is it beneficial to your goals, and is it worth associating with your digital presence?
- Consider if you can explain the trend to others without feeling embarrassed.
As trends go, the “demure” trend is relatively mild and can add humor to your marketing efforts if it fits your brand.
Parting thoughts and wisdom
What does the “demure” trend say about our culture? Is it necessary to conform to a certain image to be taken seriously? If you’re aiming for professionalism and minimal friction in your work, embracing qualities like being demure, mindful, and modest could be beneficial.
It’s crucial to consider how trends like these impact personal expression and the expectations placed on individuals in different settings.
Remember to stay true to yourself and your brand values when deciding whether to adopt a trend like “demure” into your marketing strategy.
Recently, there have been ongoing discussions about the need to tone down, remain modest, and maintain a professional appearance. Bright colors, animal prints, plaid pants, hairstyle choices, footwear, skirt length, weight, makeup – all of these aspects are constantly scrutinized and seen as issues to be addressed. This is the reality of navigating corporate workspaces as a woman; every little detail is subject to public commentary. So, whether you choose to be demure or not, the next trend will inevitably arrive sooner than you expect.