Vicky Parry
11th Nov 2024
Today, Cadbury announces the return of its much-anticipated Cadbury Secret Santa postal service for the seventh year. This festive ritual invites up to 120,000 people to share a moment of generosity by sending a bar of delicious Cadbury chocolate to someone special for free and in secret via pop-up posters across the country.
As the festive season approaches, many gifts will be traveling around the country by train. Cadbury’s lovable Secret Santa postie, Jeff, is encouraging fans to participate in this chocolate brand tradition. The Cadbury Secret Santa Express is loaded with secret deliveries of Cadbury chocolate bars, ready to reach loved ones near and far with full steam ahead.
To participate in this moment of warmth and generosity, festive fans and chocolate lovers should keep an eye out for Cadbury Secret Santa posters appearing across the country, including train stations, shopping centers, and bus stops until 24th December. By scanning a QR code on the posters, secret Santas can virtually meet Jeff and embark on an interactive digital journey to choose a chocolate bar to gift to a loved one. Additional bars will be released each day to give more people the opportunity to send a secret chocolate gift, embodying the selfless act of giving in secret.
Cadbury offers a range of bars through the free pop-up postal service, including Vegan Plant bar, classic Cadbury Dairy Milk, Oreo, Wholenut, Fruit & Nut, Mini Snowballs, and Winter Wonderland bars. For those looking to enhance their Secret Santa gifting, Cadbury chocolate bars and tasty treats can be purchased from Cadbury Gifts Direct and gifted anonymously.
In its third year of partnership with The Trussell Trust, Cadbury is donating 100,000 treats to over 200 food banks in the Trust’s network to make Christmas special for everyone. The brand will also provide a financial donation to support the Trust’s ongoing mission of fighting hunger in the UK.
The Cadbury Secret Santa Postal Service will run in the UK until 24th December. For more information, visit secretsanta.cadbury.co.uk.