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Home » Disband or rebrand DEI? Three considerations for your association or firm
Real Estate

Disband or rebrand DEI? Three considerations for your association or firm

December 24, 2024No Comments2 Mins Read
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Division of Motor Vehicles (DMV)

When you think of DMV, what’s the first thing that comes to mind?

For some, the mere mention of DMV evokes dread, especially if you’ve had to endure long lines. But for others, like new drivers, there’s a sense of excitement and anticipation.

The starting point:

Words can alienate or advocate

In my classes on advocating for fair housing, I intentionally use phrases like DMV to trigger strong reactions in learners. Why? Because the words we choose can either create camaraderie or push people away.

One such term is DEI (diversity, equity, and inclusion). It has been given positive and negative nicknames, but neither truly captures the essence of its mission in real estate and fair housing – to provide access and opportunity to all.

Fair housing is a fundamental right, protected by various federal and state laws, ensuring access without discrimination based on race, color, disability, and other protected classes.

Sadly, we’re not new to this: Realtor-led DEI disbanding

Throughout history, there have been instances of real estate professionals opposing access and opportunity for all, including attempts to exclude certain groups from the industry.

GTTP: Access and opportunity for all

Understanding our industry’s history helps us avoid repeating past mistakes. Realtor associations and firms need to prioritize access and opportunity for all, particularly for those historically excluded.

Reframing the conversation around “access and opportunity” can help refocus efforts on fair housing for everyone, regardless of background or identity.

Lee Davenport is a real estate coach/educator and author.

This article represents the views of the author and not necessarily HousingWire’s editorial team.

Contact the editor at [email protected].

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The sentence could be: “Please rephrase the statement.”

Association considerations DEI Disband firm rebrand
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