A Message from Andy Florance:
As the CEO of Homes.com, I feel compelled to address the recent developments in the real estate industry, particularly concerning Zillow’s controversial decision regarding listings not published on their platform within 24 hours. This move has sparked outrage among agents and homeowners alike, as it puts undue pressure on listing agents to conform to Zillow’s demands or risk being penalized.
At Homes.com, we believe in empowering real estate professionals and respecting their hard work. Our “Your Listing, Your Lead” approach ensures that the listing agent receives full credit for their listings, without the risk of leads being diverted to competing agents. We prioritize transparency and fairness, unlike Zillow’s lead-diversion model which has raised concerns among homeowners and agents.
It is essential for real estate portals to remain neutral and support agents in their marketing efforts. Agents deserve to have control over how their listings are marketed and to be treated with respect, rather than being bullied by tech platforms seeking to dominate the industry.
Our commitment to agent-friendly practices has earned us the trust of over 110 million average monthly unique visitors to the Homes.com network. With one billion visits last year alone, we have proven that agents have a better way to market their listings online without compromising their leads.
While Zillow may have a significant audience, it is important to remember that there are other portals like Homes.com, Redfin, and Realtor.com that collectively reach over 418 million monthly visitors. Agents have options when it comes to listing their properties, and they should not feel pressured to conform to Zillow’s demands.
As agents, you deserve control over your hard-earned listings. You deserve respect and a platform that supports your efforts to sell homes, rather than one that seeks to profit at your expense. Homes.com is here to support agents and provide a platform where your listings are valued and respected.
Next time you are in a listing presentation and the homeowner asks about listing on Zillow, assure them that Homes.com offers a better alternative that prioritizes your interests as the listing agent. Your listings are important, and you deserve a platform that honors your hard work and dedication.
Sincerely,
Andy Florance
CEO, Homes.com