North Carolina-based agent Emily McAllister, who generates half of her business on Instagram, focuses on creating local content that provides value to her ideal client groups. In a conversation with Jimmy Burgess, she shares her strategies for success.
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Emily McAllister’s success on social media comes from providing specific value to her ideal clients. Transitioning from TikTok to Instagram, she focuses on purposeful content for her audience, resulting in significant business growth.
Her Instagram content mix includes local real estate and community-focused content, attracting more business and building a strong local audience. Here are some successful strategies she’s implemented:
Twist on a normal home tour video
McAllister targets move-up buyers with her listing videos, offering specific information tailored to their needs. By using creative callouts and engaging content, she attracts potential buyers effectively.
Local restaurant specials video
She also showcases local businesses, helping them gain exposure while positioning herself as a valuable resource for all things Greenville.
One of the recent successful reels featured Emily highlighting five local restaurant specials for each weekday night. She started the video by introducing the specials in Greenville, saying, “Here’s five Greenville weekday specials in 30 seconds.” The clips showed her enjoying the specials at each location, and she mentioned that the businesses appreciated the exposure. By adding them as collaborators on the post, their audiences were also reached. This reel garnered over 1,000 likes and 500 shares.
Another effective strategy Emily utilized was the “Person on the Street” videos, where she engaged random people by asking a question related to her new listing, offering a prize for the correct answer. This interactive format created excitement and additional promotion for the listing.
Additionally, Emily emphasized the importance of community presence by attending and promoting local events. By creating videos before and during the events, she connected with attendees and showcased her involvement in the community. This approach led to event coordinators and local businesses seeking her to promote their events, fostering engagement with both the local community and potential clients.
For those looking to transform their Instagram page into a business-generating platform, focusing on local and purposeful content is key. Emily McAllister’s Instagram page serves as an excellent example of effectively implementing this strategy. Connect with her on Instagram for more insights and inspiration.